New Cultural background and New entrepreneurial spirit in retail: The Great Transformation

Country’s cultural background has always been negative to any entrepreneurship initiative, i.e. in the case of retail what prevailed, as a confrontation between individual pursuit involving risk and risk taking and state protection offering security and protection, was either the aversion to activity that involved business and the incrimination of profit, or the elevation of the retail job as a transitional phase with no prospects and no meaningful career path until a new job was found.

In this way, Greek society has been grafted for many years with outdated concepts and ideological obstacles that crush individual initiative and individual interest on the altar of a flattening mentality regarding the values related to professional advancement in retailing and an inertia that acquires collective characteristics and has a deeper impact on the specific components that make up the personality of the individual.