EVGENIA PAVLAKOU
ABSTRACT
ABSTRACT
Fostering digital skills of employees for a better working environment: the role of AI applications
Modern working and entrepreneurship environment has integrated several strategies in order to enhance the employees digital skills, so as to improve innovation, productivity, and overall success. Human Resource Management (HRM) executives have identified this necessity, so they aim at promoting applications such as Artificial Intelligence (AI). AI applications offer a range of capabilities enriching the employee experience as follows:
Modern working environment requires a set of digital skills such as analyzing performance metrics, communication patterns, and learning preferences. AI-powered tools can create customized learning pathways appealing to employee individual needs and thus, enriching their tool case and promoting their professional growth.
Chatbots and virtual assistants have both proved to be emerged as crucial factors in the interaction, between customers/potential customers and the company, which takes place online. The process of interacting with a bot and the 24/7 availability increases customer experience and promotes the potential engagement while it saves time and resources from human personnel. Feedback evaluating customers experience and behavior can help employees to perform better by providing valid information and act proactively thus, resolving any potential issues.
Corporate executives have access to the collection and analysis of vast amounts of employee data, providing valuable insights into engagement levels, productivity, and team dynamics. By leveraging these insights, organizations can develop targeted engagement strategies that cater to specific needs and pain points.
Digital ethics has emerged as major trend in the field of Applied Philosophy that aims at studying ethical considerations related to the use of AI and digital technology. For this purpose, organizations need to comply with legal frame and security protocols, protecting employee information from unauthorized access. Additionally, HR professionals should maintain human oversight and decision-making in critical areas, such as performance evaluations and career advancement, to prevent bias and ensure fairness.
From the above is obvious that AI applications can foster employee digital skills thus, contributing to a more satisfying and motivating working environment. By embracing AI technologies, organizations can cultivate a dynamic and digitally proficient workforce, ultimately leading to a more innovative and productive working environment that will also comply with Ethics and human rights in the workplace.