The business concept pursued through the Private Capital Company “Athens calling Athens” is founded on 3 main pillars.

1. To create three (3) pillars to promote the Greek Culture with specific objects and through:

• EDUCATION – TRAINING

• TOURISM

• PRODUCTS

in cities around the world with the name “Athens” as title or name.

2. To create vertical and univocal communication with these cities and to pursue a permanent link with educational, tourism and commercial agencies of these cities.

3. To develop a global movement in favor of the values of Hellenic Culture, as this is symbolized by the name “Athens” in the fields of Theatre, Politics, History, Philosophy and Nutrition.