Redefining the nature of work and the value of culture in the new digital environment

The fourth industrial revolution undoubtedly marks a new era both for businesses – whatever their size, in their constant effort to adapt and transform in the new digital environment, – and for the context of labour relations, which are being reshaped in the need to familiarise themselves with new work rhythms and required specialisation skills on the part of workers. In terms of the means of production, in addition to the production process and project actors, importance is now being attached to the intangible, intelligent, innovative and differentiated idea, as this is what adds value to the company.